A lot of the time dentists are posting up shots that only a dentist would appreciate and labeling pericimata, etc. Whereas patients want to see full faces and other types of videos. If you ask questions on social media it's most likely that you don't get an answer. You have to decide is my account for my patients and potential new clients or do I want to share how cool I am?
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Episode notes
‘Doing’ Social Media is HARD work!’ Do you find it difficult to make time for this?
Do you worry about professionalism and ethics on social media? How about the blurred boundaries between professional and personal life?
Dentistry is no exception to the trend of using social media in today’s culture. Dentists are using social media to connect with their patients and create new opportunities for patient education. However, dentists face ethical challenges such as how to best communicate with patients online, and what is the best level of consent to get from patients when we post their photos and videos?
In this episode, Dr. Alessandro Devigus also suggests how to use social media as a business tool and how to keep your personal life and professional life separate.
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“React and interact with your audience how they WANT you to see” – Dr. Alessandro Devigus
Highlights of this episode:
1:19 Dr. Alessandro Devigus’ Introduction
4:20 How Dr. Alessandro started on Social Media
6:30 Drawing the line between personal and professional account
9:41 Importance of having a social media for Dental practices
14:38 Dentists posting full protocol cases on social media – good or bad?
20:14 Spotting fake dentistry
24:57 Making time for social media
31:59 Consent from Patients for sharing their photos – how to do it?
