Seth Godin — Life, the Internet, and Everything
On Being with Krista Tippett
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Four Questions Worth Answering
i sony: Who is your next customer? You mean that conceptually their outlook, hopes, dreams, needs and wants? What is the story he told about himself before he met you? How do you encounter him in a way that he trusts the you want to tell him about what you have to offer? i get asan emal. I think that's really refreshing. There used to be parking meters in new york city t that took quarters. And one day i was parking on the upper west side of manhattan, and a guy comes up to me who, from all physical appearances, was, use your word, hobo bum homeless. Needed help. But generally
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