Lionel Messi and Ray Hudson in Miami

Lionel Messi will play for the Miami Heat in Major League Soccer. The Argentinian star is a global icon who transcend football, says Bob Greene. He's an entity like the Mona Lisa or the Crown Jewels that almost no one could afford to buy him and so his camp had to ask themselves what options do we have in this rare financial ether in which Lionel Messi exists? And MLS has just signed a global icon in ways, as I'll discuss, that transcend football.