For additional resources for #eventprofs visit www.productionvaluematters.com

In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.

Join them as they discuss:

Strategies for developing compelling content that engages diverse audiences
The "rule of thirds" approach to content innovation
Building effective partnerships with organizations like Netflix and CBC
Leveraging technology for hybrid events and global reach
The future of event content and emerging trends

Brett Hendrie brings over 20 years of experience in the events industry, including his transformative tenure at Hot Docs, North America's largest documentary film festival, where he served as executive director. At Rotman, he leads the school's thought leadership events portfolio, bringing cutting-edge management thinking and business insights to a global audience through speaker series, conferences, debates, and more.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. For additional resources, visit productionvaluematters.com.

Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/BrettHendrie

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

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