How to Do Demand Gen in Long Sale Cycles With Ticket Products?

The strategies are actually quite simple. The one of the places where people go wrong, in my view, is that it's so transactional. I would crush longform video. If youre selling high ticket products with long sale yceas your got enough money to go and produce high quality, long form video. And once you'll find out that, once you do ten of them, that you have such a better pulse of what the market actually needs, that then you can go and create your own content. Then you have your own engine running, and you can get started with the long-term strategy.