Urban Outfitters Are Making More Money Than Ever, and Yet Their Profits Are Falling Predictably

Sophia: I think a lot of that still has to do with the language and the fact that, you know, it's called an nft thatis crypto. It can feel a little bit exclusionary. And digital fashion, digital collectables, i think hat that's something that people understand more. She says urban outfitters particularly had some issues with employe retention; they're spending more on labor. A, just, tha, costs are going up all over the place for a lot of these brands.