The Best One Yet cover image

🍦 “King of Cone” — Joy’s ice cream cone monopoly. Skechers’ soccer deal. Tipping’s tipping point.

The Best One Yet

00:00

Sketchers' Pivot to Performance and the Fight for Third Place in Sneaker Industry

Sketchers aims to claim the third spot in the sneaker industry by signing big athletes and focusing on performance shoes, while Nike and Adidas hold the top positions. The chapter also mentions past brands that have held the third spot and features an ad for Athletic Greens.

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