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Ep. 467: David Burkus Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Customer Satisfaction

"We live in a customer is always right world," he says. "The cause is putting employees first, letting employees know you have your back." He adds that it's OK to tell some customers their product or service isn't for them because they're not the type of client who wants it. The same thing happens at Starbucks when people order what they want but don't like its look and feel.

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