Emily West, "Buy Now: How Amazon Branded Convenience and Normalized Monopoly" (MIT Press, 2022)
New Books in Science, Technology, and Society
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Affective Branding
Am, so that's fas in about affective branding. And my follow question would be, or rather, this is a comment. It really feels like there has been some overlap or cross over between the logics of marketing and designing consumer experience. Did that ever come up in your study? Yes, i think it's a implicit in the idea of relationship marketing - amazon talks about customer obsession. So they focus on these micro moments a within your your interactions with amazon to make better.
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