My guest today is Ryan Holiday, an American author, public-relations strategist, bookstore owner and host of the podcast The Daily Stoic. He is a former director of marketing for American Apparel.
The topic is his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.
In this episode of Trend Following Radio we discuss:
- The definition of "growth hacking"
- The different forms of growth hacking
- Why many other marketing books pertain to big business rather than startups
- The startup mentality
- How Holiday turned to Bittorrent to launch Tim Ferriss' "The 4-Hour Chef"
- Platforms in the growth hacking mindset
- Letting others be lucky
- Growth hacking in the context of startups
- The idea of a product market fit, changing your product, and assessing its strengths and weaknesses
- The marketing implications of knowing that "the product is never done"
- Standing by your convictions but being open minded to change
- The anachronism of press releases
- Facebook, Twitter, and Instagram
- The concept of other people's money, the lack of flexibility that goes along with that, and the importance of being able to change
Jump in!
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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.
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