Are You a Demand Gen Guy Who Never Bro. Is It All Makes Sense?

I think there is a huge opportunity particularly in industries that have what I think about as homogenous leadership and executive teams. They only hire executive teams based on industry experience like it's so hard to get a Executive level job in a medical device company without having 10 years of experience in medical device. So therefore all the leadership thinks the same and has the same level of experience they need people that have done digital transformation at companies. And then trying to plant the seeds and get the data to figure out how you want to transform this company's go-to market strategy. It could be for you to be able to go and take a company here Here's where we are. Here's our sales force