Uber's Media Cycle

Uber is going to have to see the media as an ally for them to be able to share their story. The question is they have to get leadership in place that don't function… They don't only functionally get the job done, but behaviorally in terms of culture and values really get it right. It's such a force for positive change in the world, but a lot of hygiene and homework to get done in the meantime.