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Episode 05 - LTV to CAC - Two of the most important levers that we can’t seem to control, or… can we?

Chew on This - Digestable DTC Content

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Building an LTV Model

A lot of what we talk about in today's episode won't be built for this startup, right? Or like somebody who just started their business today. A CAC to LTV model is something that we've seen a lot of businesses move towards. And even for Obvi, we've been catering more towards it. It gives you the ability on a media buy-in to also be more flexible.

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