Are Halland on the Core Model
The Informed Life
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The Core Model: A Tool for Synthesis of User Insights and Business Strategy
The core model is a tool that can be used to synthesize the learnings from research. Research both around what users need and also what the business context is, you know, once done. So it kind of it's a synthesis of user insights and of business strategy. You're actually working on the value proposition itself. That's the core.
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