95 - Does B2B Learn from B2C? | Demand Gen Live S2 x16
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How to Get the Most Out of Your Intent Signals Using Six Cents
We tested g two, bambora, trust radius, idon, probably ane other intent data provider to put data at the account level inside of both linked in and account based audiences in facebook and instagram. We saw that the performance of those were quite bad, like worse than if we just, if we had were going after c f os. Just targeting regular c f Os worked better. The reason being is probably because you have more scale, right? Like our account our intent account lists, or whatever,. i think probly 500 to five thousand accounts, maybe, maybe at the max it was 20 ket 20 thousand accounts. If you go out anu target c f
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