The health benefits of biophilic design are well-established: reduced anxiety, improved focus, lower heart rate, and generally just better overall wellbeing. However, how do those health benefits translate to financial outcomes? How do we get more business leaders and policymakers to implement biophilic design on a broader scale? Enter the latest publication from Terrapin Bright Green, The Economics of Biophilia second edition. This new report, co-authored by today’s guests Bill Browning and Catie Ryan, looks at five sectors - offices, education, retail, hospitality, healthcare, and community - detailing the benefits of biophilic design interventions for each and then making the financial case in great detail.
In this episode, Bill and Catie share how a flood of new research led them to update their original 2012 report, how businesses and policymakers can utilize biophilic design to meet their financial objectives, and why it really all comes back to long term thinking.
Show Notes
Keywords: Economics, Biophilia, Biophilic Design, Nature Based Design, Nature Based, Finance, Architecture, Built Environment, Green Building, Nature, Finance
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