Everyday MBA Founder Taraj, What Have You Learned From Your Startup?

Taraj: My first entrepreneurial journey involved some very hard lessons learned. I started this company, Jaxter, in 2005 and our idea was to bring mobile telephony and combine it with social media communication. We had a nice run because of that; we went to 10 million users in the first year. What happened though is that we hit the 2008-2009 downturn. No more venture money was to be had. Most entrepreneurs have spent no time working on their exit strategy or implementing it.