#56 Rory Sutherland - You Don't Make Sense & You Don't Know It: Here's Why
Origin Story with David McIntosh Jr
00:00
Designing for the Average
Iave loved tosensates fom plain poste, not ran from the ations and revelations it have had from reading your book. i can oe kin backtrackd when you spoke about kin of product design, and how we have developed products to sutte kin of features that we've been given through evolition. Why do we design for the average? And why isn't that inclusive? I don't think it's innovative designing for the average. One of which is actually that the average person may not really exist, or certainly may not be very numerous.
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