Identifying the Constraints of Touchpoint Based Digital Attribution

Almost every single thing that you do on the internet right now involves communicating with your peers inside of what we call dark social channels. When it within podcasts and social media if you're using touchpoint based digital attribution to measure the effectiveness of it, a majority of the impact will not be reported. And so as the internet continues to move toward more privacy not less the amount of digital touchpoint tracking will continue to decline. That's gonna happen sometime could be three years could be ten years. I'd argue that today right now there are significant limitations which don't make it unnecessary or not a good idea to do it But to use that as the only method to measure I think creates a massive flaw