Stacking Growth | The B2B Marketing Podcast cover image

S2 E44 - Annual Demand Planning: A Framework

Stacking Growth | The B2B Marketing Podcast

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How to Maximize Your Growth Lever?

Your biggest growth levers are obviously your budget, and then your conversion rates. So what are the fundamental programes that i need to put into place to tighten up some of those conversion rates, accelerate those conversion rates a little bit more? Arather: If you're increasing budget on average, like forty % month over month, and you're only seeing a five % lift, then you've, you're over spending in that tactic. And so really just making sure you're not equating, if i spend here, i'm going to get that equal amount of return here.

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