Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Overcoming resistance with listening and autonomy

Bri suggests listening, removing pressure, and invoking 'but you are free' to reduce reactance.

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