Why founders extract more AI value

On this episode of Christopher Lochhead: Follow Your Different, we sail with the Category Pirates to unpack why career success in the coming years hinges on moving beyond using AI as just another productivity tool and embracing it as a co-founder and thought partner. The insights aren’t just for techies or founders, they are relevant for anyone who wants to future-proof their career and unlock uncommon leverage in a world being remade by generative AI.

As we find ourselves deep in the rise of artificial intelligence, the ways people define their careers and generate value are evolving rapidly. This episode dives into two key research reports that uncover a powerful trend shaping the very foundation of work and entrepreneurship.

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LinkedIn and Lenny: Two Data Sets Signal a Seismic Shift

Very recently, two independent research efforts converged on a striking insight. LinkedIn, with its enormous database tracking millions of real career moves, revealed the fastest-rising roles: founder, AI engineer, independent advisor, and AI strategist and consultant. The title “founder” alone is up 60 percent year-over-year and has nearly tripled since 2022. This isn’t just a startup wave; it’s a broad career escape pattern: a mass migration away from conventional jobs towards agency, creativity, and ownership.

Meanwhile, the renowned Lenny Rachitsky, together with Noam Segal, surveyed 1750 tech workers who are already deep in the trenches of AI adoption. Their data not only reinforced the LinkedIn findings but made something even clearer. The workers getting the greatest value from AI weren’t simply using it to write faster emails or crank out code a bit quicker. Founders (those who saw themselves as owners) were extracting exponentially more value, driving higher ROI, more time savings, and better work quality by leveraging AI not just to improve execution, but to reimagine strategy and decision making.

Moving Beyond Tool: AI as Your Career’s Co-Founder

What’s the real difference between the “founders” in these studies and many other professionals? It’s not intelligence or technical skill. It’s mindset and operational practice. Founders use AI as a co-founder rather than a generic tool. They treat their careers as if they are companies, and AI is their essential collaborator. While engineers, managers, and designers may use AI to automate tests, generate presentations, or speed up research, founders leverage AI for decision making, vision, and strategic moves.

The approach goes even deeper. Top performers are building their own custom AIs, trained on their unique intellectual property: their notes, writing, frameworks, and research. This isn’t about using a public ChatGPT prompt or borrowing from generic knowledge bases. The new class of “creator capitalists” construct a persistent AI thought partner that challenges their assumptions, remembers everything they’ve produced, and becomes an always-on collaborator for new ideas, product invention, and critical thinking. At Category Pirates, for example, their internal “Lucy” AI has become the sharpest mind on their team: always ready to spark new value, and even surpassing the domain expertise of its human creators in key areas.

From Execution Labor to Creator Capitalists: The New Career Divide

This transformation signals a far deeper change in the job market. The traditional divide of technical versus non-technical roles, or employed versus unemployed, is becoming less relevant. Instead, the real split now is between execution labor and creator capitalists. AI is driving the cost of accessing knowledge and automating rote tasks toward zero. Execution labor (those who focus on applying known inputs to familiar problems) can use AI to go faster but are still replaceable. In contrast, creator capitalists use AI to design new futures, develop judgment, and build intellectual capital that compounds over time.

The LinkedIn and Lenny data make it clear: career value is migrating from mere knowledge and execution to originating new insight and value. The people outpacing the pack aren’t simply working harder or faster. They’ve redrawn the boundaries of their roles, shifted from employee to owner in mindset, and made AI their partner in creation, decision-making, and value extraction. The future belongs to those who build and train their own custom AIs, transforming themselves into categories of one, and compounding their expertise every single day.

If you want to move from knowledge worker to creator capitalist, and from user to AI collaborator, the playbook is already available and the evidence is hiding in plain sight. The choice is yours: stick with generic tools and returns, or invent the future side by side with your own AI co-founder.

If you want to hear more from the Founding Category Pirates themselves, download and listen to this episode.

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