It’s almost 2021 and that means it’s the PERFECT time to make a plan and set goals.
Where can you declutter and make space for the badass business building activities that will serve you and your goals?
What processes, software, product offerings or tasks have you been doing for awhile that aren’t moving the needle forward in your business?
How can you hold yourself accountable, make room for learning, and embrace your failures to move forward?
I will tell you: focus is your friend!
Too many people are overwhelmed in their business because they have so much to do—and yet, most of their activities aren’t moving the needle at all. And yet they continue to do the same thing over and over with the same lackluster results. Cue the sad face.
If this sounds like you, then it’s even more important to focus because that is a good next step if you want to show your business who’s boss.
Today, I’m chatting with James Heaton, a friend I picked up from back in my networking days. James is the Lead Strategist & Creative Director of Tronvig Group, a brand strategy and management consulting agency in Brooklyn.
Drawing on his 23 years of branding experience, James developed the Tronvig Method. Its first step is a Brand Pyramid. This tool enables strategic brand decisions. James believes that strategy requires not only a differentiated brand position but also the alignment of organizational passion, natural talent, and operational behavior. Only then can your brand promises be kept.
Tune into this episode to hear:
- Why holding yourself accountable to the advice you give to others is essential to business success
- How fear might be holding you back from focusing on the true thing, as James say, that you’re better at than anyone else
- What to do if you find that you’re doing work that you really shouldn’t be doing
- How to evolve your brand focus if it doesn’t feel like it fits your vision anymore
- Why specializing is better insurance than diversifying
Learn more about James Heaton:
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