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RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12

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The Importance of Forecasting Future Success

There are a lot of variables to like marketing Consistency and success than just the things that you do in marketing. The macroeconomic environment has a huge Impact on how many people are actually out there buying things like that if you look like more Mortgage applications from this this month to last year are down 86 And it's not because the mortgage companies aren't marketing. Well It's because people the interest rates went up the macro environment changed and and people are getting Applying for less mortgages is not complicated. So pretty good memory my timeline checks out. Yeah pretty accurate um, we've got a ton of questions that are quasi categorized under like reporting attribution measurement I'll do my recurring plug if anybody

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