The Importance of Podcasting

"I actually like the podcast way more than like the 10 to 15 minute videos," he says. "It builds great relationships with people that, you know, you can do business with or whatever else later on." He's one of the only people I've heard of that didn't like it initially. It was my idea and he was kind of shut down initially. Then finally he was like, all right, let's try it out. Did a few episodes. He hated it. He wanted to quit, but that slowly as it actually started making money. Low, that was the metric that proved its worth the Graham.

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