Sales and Marketing Alignment in the Real World

een altman from same side selling is back to day with a story about sales and marketing alignment in the real world. Hs, and altman, aligning sales and marketing. What does that even mean? Well, i worked with the company this week thor about a 20 billion dollar organization. And they were active, involved throughout all the discussions. We were talking about same side selling and how to apply it to their business with their customers. So if you're wondering what sales and marketing aligned looks like, that's what it looks like.