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BTB15: The First 90 Days | Michael D. Watkins

Before The Bestseller

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Genesis' Marketing Strategy Is Based on the First 90 Days

Genesis started out as me delivering programs for Johnson & Johnson, basically. It wasn't until the late 90s that we started looking at building a bigger company around the first 90 days. We now have a network of I think 70 coaches who coach based on the first 90 day model and work with Fortune 100 companies.

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