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Wed. 02/17 - Epic Games Takes Its War With Apple To Europe

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Amazon's Build It Program: Crowdfunding Lite or Marketing Strategy?

This chapter explores Amazon's innovative 'Build It' program, where customers can pre-order future Alexa-enabled devices to express interest and gauge demand. It highlights the program's benefits for marketing and customer participation in product development, while also questioning the role of consumer input in such initiatives.

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