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How to Be Truly Fascinating & What Are You Really Afraid Of?

Something You Should Know

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The Seven Instinctive Triggers

Relationships are essential, and they pivot on one person's ability to transfix the other. We develop these over thousands of years cause they enhance our survival. Can you give me an example or two or three of a company or brand that has used some of these triggers effectively? Godiva uses lust brilliantly because it incorporates them in pulling us into its tors with scent and touch and sound. Mac donald is fantastic using the trust trigger. i's more cherished than a lot of other chocolate brands, like hershe's. Celebrities work at being more fascinating. And really, everybody can work at beingMoreFascinating. Sally hogshead: The Seven Instinctive Trig

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