Hyper-personalization in retail
Azure for Executives
00:00
The Role of Social Media in Personalization
I want to back up just a little bit to the data sources you mentioned that are living in silos and one of the things that gets talked about with this hyper personalization is social activity. When we're talking about that 360 view of the customer there's the data that the retailer may already have but more importantly it's the outside data so social media is a great source to understand the sentiment how they're feeling about your brand potentially your competitive brand. So I'm not asking you to define it but is there kind of a sweet spot of what we know about you versus what we shouldn't that the retailer tries to find and balance? Oh interesting question I think it's that a bit of
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