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RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar

GTM Live

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What's the Framework for Digital Attribution Software?

Over time it's became so much more of like can we prove our lie? And we've lost the idea of what it actually is for which is to have data to make better decisions. What we are recommending to companies is what we call a hybrid attribution model leveraging multiple sources of data and information. Because you'll hear when that happens. You'll be your podcast. Um, the simplest and easily most implemented the thing that I get Hundreds to thousands of positive responses when people do this in their data.

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