Bloomberg Businessweek Weekend - October 13th, 2023
Bloomberg Businessweek
00:00
EA's Switch to Creating Their Own Brand
The speakers discuss their long-term relationship with FIFA and the recent switch to creating their own brand. They talk about the challenges and opportunities they faced in the industry and how they are creating an inclusive idea for players and partnerships with clubs. They also highlight the importance of games as platforms and the future of the industry.
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Transcript
