Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use?
THE RIGHT SOCIAL MEDIA PLATFORM
The first factor in your social media platform decision should the location of your clients. Be where your ideal client is.
Different social media platforms attract different people and are used for different purposes.
Facebook is like a journal. This is where you keep your memories and share the things that have happed to you.
X is similar to a conversation. The discussion on X is more real time.
LinkedIn is used for business connections. This is where business conversations happen.
Instagram is like a photo album. This is your story in pictures.
TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content.
DIFFERENT MODES FOR DIFFERENT FOLKS
Another important factor to consider when selecting your social media platform is the format of the content.
People like to consume content in different modes. Some like audio. Some like to consume video. Others prefer text.
What is the preferred content format of your ideal client?
TikTok is great for short video. Facebook is decent for all three. Audiograms on Facebook and Instagram are often overlooked.
LinkedIn is great for longer articles to demonstrate your expertise.
It is wise to provide your content in multiple formats. Different modes for different folks.
VALUE OF YOUR CONTENT
Whichever mode and platform you choose, be sure to provide value.
Valuable content is content that fulfills a need. That could be education, entertainment, or simply stirring emotion.
Your content on social media can't just sell. It will be quickly ignored.
Provide great content and get people back to your show to build those relationships.
LINKEDIN FOR PROFESSIONALS
If you are trying to attract professionals, like entrepreneurs, leaders, c-suite pros and the like, LinkedIn is a great platform.
LinkedIn is a powerful tool for attracting professionals, especially if you're a coach or consultant.
You can use LinkedIn to grow your audience and attract your ideal clients with the right strategy.
LINDA KEMPIN ON LINKEDIN STRATEGY
On this episode, I have a conversation with Linda Kempin to help you develop your LinkedIn strategy.
Linda Kempin helps clients discover the secrets to why their LinkedIn profiles aren't getting traction.
She enjoys sharing a look behind the curtain at how LinkedIn really works, delivering insights for business owners who want to attract their ideal customers.
Linda serves clients globally with Award-Winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to Recent Grads, from Entrepreneurs to Transitioning Military.
Linda's goal is to help you "Get Seen by the People Who Need YOU!"
Get ready to take some notes and enjoy my conversation with Linda Kempin.
You can download Linda's free resource "5 Secret LinkedIn POWER MOVES" at www.PodcastTalentCoach.com/powermoves.
If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
