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The Future of Opinion Polls: A Conversation with Mark Pack

New Books in Science, Technology, and Society

00:00

Are Internal Party Poles More Reliable Than the Public Ones?

An unusually large number of don't knows very rarely features as part of the story. People tend to place a bit too much emphasis on that sometimes, he says. The thing with internal poling is because it's more secretive, there's less scrutiny, and it's more likely to be wrong. So these stories about all our secret ternal poles really tell us something different, almost always nonsense.

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