122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin
GTM Live
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How to Know When It's Time to Refresh
The software to cloud shift, I mean, that's forever probably, right? There will be a day where cloud is the old game. But what happened in Salesforce, those, you know, they started acquiring more companies and playing in bigger space and that narrative, it did, it wasn't shocking anymore. And so it's really, like kind of study test case to see this because every year at Dreamforce, Mark Benioff essentially tells a new narrative. Usually it stays the same for a few years and then it'll shift a little bit.
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