RV 39 - Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #6
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Optimizing Click-Through Rate and Custom Conversions
With a limited budget, I would uh Narrow the target that's appropriate to the budget. So like if you only can spend $2,000 a month, it doesn't make a lot of sense to go out and target 100,000 accounts. Click-through rate becomes a decent indicator, but I don't think it's a it's not a silver bullet for sure. And so by you just by saying click-through rate,. especially when we think about like zero click content or dark.
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