Course content mixes branding with birth advice

Within months of the death of Lorren’s baby, Journey Moon, and the public backlash against the Free Birth Society (FBS) that followed, Emilee Saldaya took FBS membership private, turning the business into a global multimillion-dollar empire. This is episode four of a year-long investigation by Guardian journalists Sirin Kale and Lucy Osborne. Help support our independent journalism at theguardian.com/infocus