Saving cinema: Why chains can't just rely on blockbusters and bad weather
This Is Why
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The Cinema Industry in the United Kingdom Has Turned a Corner
23% of our customers booked to see both movies at the same time. Two very different movies, but they just worked together really well and they were very effectively marketed. We need to remember, these are from two different studios too. You've got Warner Brothers releasing Barbie and Universal releasing Oppenheimer. It was really through social media that the term Barb and Himer came out. Our customers never left us during the pandemic and after the pandemic - we just didn't have any movies for them to see. Now that they're back, our customers are back with us.
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