Episode 68: How to use disruption for good
CIM Marketing Podcast
00:00
The Importance of B Corp Status
Les Bican says the company has a collected internal purpose and that's helped you build the brand from zero to hero brand. But externally, there's a larger goal that you're aiming for which is B Corp status. So broadly, what is that and why are you aiming for it? Yeah, so B Corp, B Corporation is a company that's been certified by B Labs as one that has really high standards across their five impact areas. The expectation in that time is that you keep working on your points in the background with the view that you're improving each of those areas every three years.
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