The Title Thumbnail Is Not About the Reward, It's About the Benefit

"The main mistake a lot of people make here, their title and thumbnails is that they're just kind of purely just saying this is what it is," he says. "So if the title thumbnail revolves instead around the reward or the benefit that someone's going to get, then that, that typically works better." The same principles apply in an educational context, but you're not really saying like what happens next as much as how does that thing work? Or how do you do that?"

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