Ep 545 – Why Massage Therapy Is Sitting on a Gold Mine: "The Rebel MT" with Allison Denney
The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Massage generalists as a market advantage
Allison argues being a generalist lets therapists address interconnected systems and meet client needs.
For my first episode of 2026, I'm shining a huge spotlight on what we do for a living and explaining why we are sitting pretty in this current day and age to create incredible amounts of success. It's all about the anatomy of our belief systems. It happens to be similar to our fascia. It's 2026 my friends. Let's go!!
Host Bio:
Contact Allison Denney: rebelmt@abmp.com
Allison's website: www.rebelmassage.com
Allison Denney is a certified massage therapist and certified YouTuber. You can find her massage tutorials at YouTube.com/RebelMassage. She is also passionate about creating products that are kind, simple, and productive for therapists to use in their practices. Her products, along with access to her blog and CE opportunities, can be found at rebelmassage.com.
About our Sponsors:
Rebel Massage Therapist:
My name is Allison. And I am not your typical massage therapist. After 20 years of experience and thousands of clients, I have learned that massage therapy is SO MUCH more than a relaxing experience at a spa. I see soft tissue as more than merely a physical element but a deeply complex, neurologically driven part of who you are. I use this knowledge to work WITH you—not ON you—to create change that works. This is the basis of my approach. As a massage therapist, I have worked in almost every capacity, including massage clinics, physical therapy clinics, chiropractor offices, spas, private practice, and teaching. I have learned incredible techniques and strategies from each of my experiences. In my 20 years as a massage therapist, I have never stopped growing. I currently have a private practice based out of Long Beach, California, where I also teach continuing education classes and occasionally work on my kids. If they're good.
website: www.rebelmassage.com
IG: instagram.com/rebelmassagetherapist
YouTube: youtube.com/c/RebelMassage
email: rebelmassagetherapist@gmail.com
Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.
Website: anatomytrains.com
Email: info@anatomytrains.com
Facebook: facebook.com/AnatomyTrains
Instagram: www.instagram.com/anatomytrainsofficial
YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA
Precision Neuromuscular Therapy seminars (www.pnmt.org) have been teaching high-quality seminars for more than 20 years. Doug Nelson and the PNMT teaching staff help you to practice with the confidence and creativity that comes from deep understanding, rather than the adherence to one treatment approach or technique.
Find our seminar schedule at pnmt.org/seminar-schedule with over 60 weekends of seminars across the country.
Or meet us online in the PNMT Portal, our online gateway with access to over 500 videos, 37 NCBTMB CEs, our Discovery Series webinars, one-on-one mentoring, and much, much more! All for the low yearly cost of $167.50. Learn more at pnmt.thinkific.com/courses/pnmtportal!
Follow us on social media: @precisionnmt on Instagram or at Precision Neuromuscular Therapy Seminars on Facebook.
Heights Wellness Retreat is redefining whole-body wellness through an innovative, integrated approach to physical, mental, and emotional well-being. Built on more than two decades of Massage Heights expertise in massage and skin therapy, this next-generation wellness destination represents the evolution of our mission to transform lives through wellness.
At Heights Wellness Retreat, we believe every person is an unstoppable force, whether navigating daily demands, pursuing goals, or striving to be their best. This drives everything we do. We go beyond traditional spa services by creating a purpose-driven environment where wellness professionals are empowered, valued, and positioned to grow. With steady clientele, support, and a wellness-forward culture, Heights Wellness Retreat is where therapists build meaningful, sustainable careers while shaping the future of the wellness industry.
www.massageheightscareers.careerplug.com/jobs
www.heightswellnessretreats.com
https://www.instagram.com/heightswellnessretreat/
https://www.facebook.com/heightswellnessretreat/
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