Sam's learning path and influences

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you’ll be a step ahead of everyone else if you learn how to identify what core motivation is driving the couple’s decision. In this episode you’ll learn 

·      How to sell from the intersection of sales and psychology

·      9 core desires pushing consumer purchases

·      4 most common triggers for couples

·      How to incorporate these into your marketing and sales efforts