Story Telling in the Olympics

The Irish boxing team used story telling to help them win the a f l championship. Coaches often look at each other when they're watching, but what we're doing is looking for confirmation that people in the room find the story as powerful as we doisthat. I was struck by how many myths about culture are privileged and started with us fing ourselves around a camp fire into a collective group. That's really powermess. An las ea, there we go.