How I Grew Parallel to the Explosion of Social Media

There's a lot of aspiring creators that listen to this show, people that want to build a following like you or my wife. And I think many of them, the dream is like, hey, I'm going to build this great following and then brands are going to work with me. That's a good ambition, but it also could be very short lived because as you know, the collab world is always at the mercy of a brand. You don't really have any control over what your audience sees on social media. So if they don't hear from you again, than you never hear from them again. People come up, they fly up and then go down. It doesn't

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