Raising Health cover image

Biology by Design

Raising Health

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The Role of Consumers and Drop-In Replacement Products

This chapter examines the role of consumers in the context of bioengineering and design principles, discussing how companies are using advanced engineering and design to create better and cheaper drop-in replacement products. The hosts also explore the go-to market strategy of Impossible Burger and how consumers may not notice changes brought about by new products and technologies if executed well.

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