Astroturfing, Listicles, and FTC Risk

The hosts cover astroturfing on r/LHLM and Lily Ray's warning about potentially illegal promotional listicles.

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Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but who’s heads will be the first to roll?

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If the chaos of AI search is making your head spin, let’s see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment.

Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let’s discuss whether we’re all losing our jobs…

The News:

Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? – Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem
Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields.
You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM!
Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well: Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules.
Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don’t want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there.