Sell Like Crazy | Sabri Suby | Book Summary
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How to Invest in Your Business to Make More Money
Investing in advertising that attracts high value prospects and then converts that traffic into bona fide sales is the smartest, most lucrative investment you'll ever make. Advertising is an investment that makes more money than anything else, period. Most online marketing information you've learned is dead wrong. The larger market formula breaks down the entire audience of buyers into any market into four key categories: 60% not problem aware, 20% are problem aware, 17% are information gathering mode and 3% are buying now.
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