Building in Familiarity Is the Backbone of the Advertising Business

With familiar with familiarity comes like so le let's talk about the spotify weekly play lists, which i've been getting for years. A bug in the algorithm accidentally let through some very familiar songs and some very familiar artists. Engagement with the ap collapsed. It turned out that having a little bit of this ap won't kill you, it won't bite you, made it much, much more popular. But the key to selling something that is surprising is to make it a little bit familiar.