Jack Chambers Ward is joined by Jessica Bettis, Candour’s Director of Strategy, to discuss what makes a strong collaboration between SEO specialists and client partnership/account management.
Jack and Jessica discuss their experience of working with clients together, and Jessica explains how client partners define success, translate work into business impact, manage resources and expectations, and nurture trust through onboarding and ongoing check-ins.
Follow Jessica:
Jessica’s recommendations:
- Spend 5–10 minutes aligning before key meetings or responding to feedback.
- Maintain a dedicated, shared digital space for client context and information.
- Wuthering Heights (2026)
00:00 Welcome, Jessica Bettis
01:25 Important client partner traits
03:12 How to build respect and trust with your clients
05:18 Commercial context matters
10:20 Building client trust
11:48 Matching teams to clients
16:59 The behind-the-scenes value
24:57 Skills and training balance
30:21 Onboarding and roadmap
34:28 How to prevent client churn
37:10 Resource management
39:52 The joy of surprise rebrands
46:29 Upskilling and training clients
49:56 Team collaboration magic
52:29 Recommendation: Actionable tip
55:31 Recommendation: Tool/software
58:59 Recommendation: Wuthering Heights (2026)
01:04:10 Where to follow Jessica
