S2 E41 - Behind the Scenes: The Secret to Innovative Creative | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
00:00
How to Inject Emotion Into Your Brand
When you look at your brand, flip everything on its head. What does that bell or whistle contribute? What is somebody at the end of the line going to feel or think when they receive this feature and they get the benefit of it? And then the next year up on that is how do you transform that benefit into a feeling and how you connect that feeling with your story? I love showing designers my work. If you are writing copy, show it to a designer. You can't have a great ad that doesn't have both awesome copy and awesome design. They need to be best friends.
Play episode from 19:46
Transcript
